It’s showtime! Once again, it is time to take the sales team to Las Vegas to showcase our company and products at the ARA show. The American Rental Association is an extensive group covering a wide variety of rental equipment from party tents to heavy construction, and portable air compressors are a part of this. Sullivan-Palatek maintains a presence in several shows each year, and ARA is one of the largest annual events. Our purpose for attending these shows is primarily centered around maintaining the relationships we have with our current customers by listening to their feedback about any issues they may have and sharing with them news of new products or enhancements designed to give them a competitive edge over the competition. These shows are invaluable to the sales team as far as deepening relationships by continuing to tell the Sullivan-Palatek story.
The ARA show is a little different because a significant number of the people attending are distributors who rent compressors to end-users. They supply businesses and contractors that use our equipment but prefer to rent rather than own it. This gives the sales team a chance to introduce them to Sullivan-Palatek and show them our new products. Because of this, we will be taking several portable units to the ARA show for these potential buyers to see. This type of exposure is invaluable to show customers the quality of our fleet and how well they are engineered and designed to perform well and help our customers save time and money for service and routine maintenance.
This year will be exciting because we will be introducing our newest models powered by Kohler engines. Sullivan-Palatek has partnered with Kohler to power the PKR series consisting of the D185, D210, and D260. We feel that this has been a very successful relationship giving us a competitive position to grow our market share nationally. Kohler also allows our customers to join the Kohler Rental Partner Program. This program offers our customers’ program perks, warranty advantages, training opportunities, and much more. We are pleased to announce that Kohler is offering a $500 rebate on all Kohler KDI powered units purchased during the show to any of our customers who join the Kohler Rental Program. These savings, offered directly to our customers purchasing any PKR series, give them an incentive to make Sullivan-Palatek a permanent part of their fleet.
So, you can see there are excellent reasons to visit me and the sales team at booth 1011. We cannot wait to show you some of our new products, discuss your needs and look for any opportunities there may be to help you be even more successful than you are now. And, of course, to continue to spread our message, Sullivan-Palatek is the only American-owned and operated portable compressor company. We take pride in manufacturing the best compressors in the industry, and we back them up with exceptional customer service that is unequaled in the industry. When you add Sullivan-Palatek to your fleet, you become a part of our company, and we look forward to working for and with you.
Larry Colley,
Directory of Field Sales
Sullivan-Palatek, Inc.
